The Sleekstone Difference
Workplace Branding goes far beyond employment branding, allowing your company to attract and engage an unfair share of focused and inspired employees whose efforts help you achieve or exceed the desired results. In other words, workplace branding allows your employees to Become One with your organization.
Recently, organizations have been talking about employer branding and internal branding. Employer branding is HR based and focuses on recruitment. Internal branding is a marketing approach to employer branding and focuses on recruitment and communication campaigns for specific issues (e.g., new benefit plans.) Neither of these efforts do much to ensure that organizations are finding, keeping, and inspiring the right people. In fact, history shows that one-half of employees recruited this way will leave in in three years. As the economy picks up steam, the pent up fervor for changing jobs will make the turnover rates go even higher.
Workplace Branding companies achieve an advantage by better aligning their workforce, management systems, and culture with their internal brand – bringing greater clarity, purpose, and inspiration to their employees. They achieve this by marrying human resource systems design with internal brand development and adoption to dramatically improve employee recruitment, retention, engagement, personal reward, as well as customer perceptions and company results.
If you have any doubts about the impact of Workplace Branding, ask yourself which of these companies attracts a disporportionate share of talented people and also achieves challenging goals:
- Citigroup
- Walmart
Also ask yourself which one of these three companies you would like to work for?
Jim Collins wrote in Good to Great that building “greatness to last” requires simultaneous “clock building, not time telling,” preservation of core knowledge/experience, and stimulation of progress. To put it another way, an organization will only become great if it can endure and adapt. For organizations, clock building now requires aligning multiple inputs, including the lifecycle of the talent pool, multiple generation workforces; the variety of ethnicities, which can be changing rapidly; and the mix of ethnicities and age groups. If you want your organization to be great and accomplish its mission in the face of considerable challenges and opportunities, you need Workplace Branding.
Our Mission
To allow employees within an organization to respond as one by defining, cultivating, and growing the internal brand by better aligning it with the company’s management systems, communications, culture, and desired results.
Our Purpose
To engage, align and inspire!
Our Vision
To help organizations achieve or exceed their desired results by defining, cultivating, and growing the internal brand in alignment with the company’s management systems, communications, and culture.